Avamah: Full Website Content & Product Descriptions

I was tasked with writing the full website content, including product descriptions and FAQs for contemporary fashion brand AVAMAH. The capsule collection is designed to be mixed and matched, and includes premium quality basics in neutrals.

The brief was to create copy that was appealing to women that want to look effortlessly stylish everyday, without having to spend a lot of time planning what to wear. The collection is made from unique fabrics that are ready to wear from the wash, with little maintenance needed. The pieces can be worn together and mixed and matched with your own pieces to create a unique and timeless look.

You can read the full copy here: www.avamah.com/